eServices Identity

My role was to create a logo identity for AIA's new suite of online software, called eServices. The logo had to be hi-tech and "on brand", while still appearing user-friendly to an audience that might have reservations about taking their business online. Left is the final logo design with some visual development and rejected designs below.

eServices brochure design concept and rejected logo treatments

      Copyright © 2010 Michaelangelo Rocco